SEO(Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
They are links to your website that you pay to get ranked above or alongside the ‘organic’ listings shown in a search. SEO is about ranking highly long term in the organic listings – PPC is usually about simply paying a search engine directly to be up there.
If you’re looking to add email marketing to part of your integrated online marketing program, our team of results-driven professionals can work with you to deliver a customer-centric program geared at converting and retaining customers. We’ve honed our email marketing process to create a results-driven approach to messaging, Call To Action (CTA), lead capture and conversion metrics.
The objective of content marketing is to create content that finds your viewers, and that your viewer will find. Content Marketing is about connecting with the right people. This requires having a clear picture of exactly who we’re trying to reach, what content will resonate with them, and how it impacts their decision-making process.
Our Content Marketing service puts your brand in front of prospects, then convinces them to take your desired action by catering to their needs and solving their pain points through highly targeted, creative, top quality digital content.
Talking with your customers directly through social media is a great way to get them to know, like and trust you. The B2B and B2C buying journey, from discovery to conversion, may extend over weeks or months of information gathering, consumption and for the good stuff, sharing. Antech combination of traditional marketing, search marketing and social media to work for your brand, to improve direct website traffic, brand buzz and search engine rankings.
Contextual Marketing is a technology that enables you to send real-time targeted advertisements to consumers while they are surfing the web, based on the contextual relevance of the content they are currently interacting with.
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